Packaging Industry in India

An increasing population and growing consumer demand for packaged foods has forced food and beverages industry to look at new technologies that provide flexibility, ease of operation and constant tracking of the production process. Complete transparency is required along the production process for assuring consumers health and hygiene. This demands continuous monitoring and efficient traceability of the entire production process in the food manufacturing plant.

Interest in biodegradable disposable plastic items has steadily grown over the last decade. Disposable packaging materials used to ship and protect purchased items as well as disposable containers used for food and drink are of special interest. The idea that one time use items can be disposed off with the peace of mind, that they will not remain for centuries in a landfill, or as litter, is one of the tenets driving the recent interest in "green" technologies and lifestyles. With packaging materials, the reduction in usage of raw materials, re-use and recycling is of course the best route to sustainable lifestyle. However, for various reasons, in practice, much of the material ends up being discarded to a landfill or accidentally shows up as litter. For these instances, it is advantageous to have a plastic material that would biodegrade when exposed to environments where other biodegradable materials are undergoing decay.

Market

Indian Food and Beverages forecast (2007-2011) gives an in-depth analysis of the present and future prospects of the Indian food and beverages industry. It looks into the industry in detail with focus on organized food retailing, consumer food purchasing behavior, food processing industry and packed/convenience food industry. This report helps clients to analyze the factors and examine the opportunities critical to the success of food and beverages industry in India.

Growth: Indian Food and Drinks Market

With vast population base, growing middle class and strong macroeconomic environment, the Indian food & drinks market has emerged as the one of the fastest growing segments in the Indian retail industry. Rapid lifestyle transformation, particularly among those living in urban areas, has resulted into a dramatic increase in the demand for processed or health food, packaged and ready-to-eat food products. Arrival of food multinationals and proliferation of fast food outlets have further added to the growth in this industry. The changing scenario of the retail industry, like opening up of new supermarkets/hypermarkets, shopping malls and fast food outlets, coupled with favorable industry trends, is about to bring radical shifts in the food & drink industry, says “Indian Food and Drinks Market: Emerging Opportunities”, a latest industry analysis by RNCOS.

Almost all the segments analyzed in the report are found to be growing at rapid pace even in the phase of economic crisis, especially the alcoholic drinks segment, which is expected to reach 3 Billion Liter mark by 2012 from around 1.95 Billion Liters in 2008, has been outperforming other segments in terms of sales growth and concreting a solid platform for stiff competition in the domestic market among existing as well as new market players.

The low brand loyalty and price-sensitive consumer behavior is still preventing the Indian market to unfold its full potential. However, it will require balanced brand portfolio strategies, comprising of diverse product mix with superb level of quality and that too on an affordable price. This is expected to result into an overall market progress in which the consumer will be benefited the most.

The report provides in-depth research and rational analysis on the food & drinks industry in India. It provides detailed overview of the consumption patterns of Indians in various food segments, like milk, fruits, vegetables, meat, etc. The beverage segment talks about the type of beverages, their sales and consumption patterns among the Indian populace. The report aims at assisting clients in analyzing the potential growth areas, challenges and drivers critical for the Indian food & drinks industry.

Opportunity

Supermarket sales will expand at a much higher rate than other retail formats. This is because greater number of higher income Indians will prefer to shop at supermarkets because of convenience, higher standards of hygiene, and attractive ambience.

It is expected that fruit consumption will increase at a CAGR of 4.33% for the period spanning from 2007-2011, highest among all the food products taken in this report.

The processed-food market is the main focus for foreign companies as this segment is underdeveloped and presents enormous potential for growth. The growth of modern, organized retailing — in contrast to the kiosks and small shops from which Indians have been purchasing food traditionally — will also increase the demand for value-added foods.

Rising household incomes, increasing urbanization, changing lifestyles and the rapid growth of the private-sector and dairy-processing industry should lead to greater demand for value-added, milk-based products, such as processed cheese, table butter and ice cream.

Rising incomes will make fish more affordable for a larger segment of the population. It is expected that the consumption per head will increase at a CAGR of 3.45% for the forecasted period.

The growth rate of soft drink sales will decelerate during the forecasted period due to pesticide contamination issues and growing popularity of fruit juice drinks and bottled water.

Coffee consumption is likely to expand at a rapid rate during the forecasted period. It is expected that it will increase at a CAGR of 10.05% for the period spanning from 2007-2011.

The exhibitor profile under the Packaged foods & Beverages category includes

• Coffee
• Energy Drinks
• Fruit Beverages
• Mineral Water
• Ready to Eat Food
• Soft and Aerated Drinks
• Soups, Sauces, Fats & Cocoa Products
• Sweets, Snacks & Savories
• Tea
• Other

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